GOOGLE KEYWORD PLANNER

   GOOGLE KEYWORD PLANNER

  Introduction to Google Keyword Planner  

If you are attempting to drive traffic to your website or blog from Google, chances are you’ve spent too many hours devising a Search Engine Optimization strategy that can help you turn clicks into cold, hard sales. No Search Engine Optimization strategy is complete without Suitable keyword research. Relevant keyword research can help you discover what people are searching for, where they are searching from, and how they are phrasing their query. But getting all this data usually involves using a host of tools and planners only to ensure that not all of it is reliable or useful. This is where the Google Keyword Planner appears.

 

What is a Keyword Planner? 

Google Keyword Planner is a free tool that can help you access keyword proposals and related metrics in one go. Initially known as the Google Keyword Tool, this planner once gave Google users access to everything – including exact monthly keyword search volumes. Sadly, that’s not the case anymore and the search volumes it does show are so vague that Search Engine Optimization strategists have turned away from it over the years. While the keyword search volumes it shows are abstract at the top notch, the planner still has quite a few tricks up its sleeve. 

How to Use Google Keyword Planner 

A Guide for Using Keyword Planner 

The first screen that will appear in front of you after starting the Google Keyword Planner tool will consist of two options – Discover New Ideas and Get Search Volume and Forecasts. Before we move further to search keywords, let’s look at what these terms mean. 

Discover New Ideas 

As the term explicitly states, you need to click on this icon when looking for newly discovered keyword opportunities. You can discover new ideas and insights that your potential customers and audiences are looking for. 

Get Search Volume and Forecasts 

If you already have keywords to play with, then this is the button for you. This section allows you to explore and check metrics like impressions, clicks, estimated costs, Cost Per Click, and Click-Through Rate related to certain keyword ideas. 

Using Google’s Keyword Planner for New Ideas  

                         

As you are starting with this tool, let’s assume that you are new to the field of Search Engine Optimization and content marketing. So, it is better to start with how you can find new ideas with the help of this tool.

Select the ‘Discover new keywords’ section in the Keyword Planner tool. Now you can enter any target keyword you hope to pursue, and the toll will offer related ones. You can also simply enter the topic, product, industry, or anything else to get Search Engine Optimization keyword ideas.  

Once you have results on screen, try the different filters available in the tool to look for that ideal target keyword for your content that fits properly with your brand. Google Keyword Planner will provide you with an option to search for 10 keywords at a time.   

You can do this every time with new content to get the hang of the tool. 

1. Use Keyword Search Filters to Limit Your Audience Reach  

When you enter a topic, you may come across so many keywords at times – which is nearly impossible to check manually. Therefore, you need to set keyword search filters to suit your searches to keywords that may appeal to your target audiences.  

Some of the keyword search filters that you can use if you have the demographic details available of your target market:  

Language  

  

Location  

  

Negative keywords  

  

Search Network  

  

Date  

You can also explore the other filter options to find the perfect keyword for your business and services.  

2. Use Filters to Limit Your Budget  

The costs and budget play a main role when you are looking for pay-per-click keywords. It is important to know the money you will be invest on the keyword, especially if you are a startup company or a small business. So, use this tool to show you the average amount of money you will be spending on the keyword before making it your unique target keyword.  

Some of the filters that can offer you more about the cost value of keywords are:

  

Average monthly searches  

  

Organic average position  

  

Organic impression share  

  

Suggested bid  

  

Ad Impression share  

Keyword competition 

3. Use the ‘Your Plan’ Space 

While using the keyword planner tool, you might come across a small number of keywords you think have the potential for the future. Simply add those keywords to ‘your plan’ to save for later use. You can think about it as a temporary section. Once you have related enough keywords, compare and consider them according to the performance metrics to make your final call. 

 You can use this option while considering several situations like: 

⦁ You already have a list of keywords and only looking for search volume to evaluate them. 

  

⦁ You have two different keyword lists and want to multiply them with discover more and combinations to find secondary keywords. 

  

⦁ You are just looking for forecasts on click and cost performance for a certain list of keywords. 

4. Know About the Keyword Competition 

The more you go for competitive keywords that work incredibly in the search engines, the more expensive it is gonna hit your budget. But how will you decide if the keyword belongs to a low-competitive keyword side or more competition? 

You can get an idea by looking at the keyword search volume section. However, the simple way to carry out this task is to calculate the ‘competition’ metric from the Google Keyword Planner tool. When you look at the result, it will be categorized as either:

· High 

  

· Medium 

  

· Low 

  

But if you are looking for more granular values, then you can download the. CSV file for the numerical presentation of the data along with the categorization. 

 

Conclusion 

If you are truly looking to ace your keywords game, then Google Keyword Planner is a high-powered tool that gives you strength. With these keywords handy, you can improve your organic SEO as well as PPC keywords helping you with a tactical approach. Although keyword research takes time, trust me when I say that spending your time and effort will be valuable.